{"product_id":"sony-alpha-a7cr-61mp-full-frame-mirrorless-e-mount-body-only-black","title":"Sony Alpha A7CR 61MP Full Frame Mirrorless E Mount Body Only Black","description":"\u003cdiv class=\"kw-advanced-description\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e\u003cstrong\u003e\u003cfont size=\"4\"\u003e\u003ca href=\"https:\/\/www.kwtech.co.nz\/search?sf=sonycameraaccessories\u0026amp;search_type=\/\"\u003e\u003cimg alt=\"sony\" border=\"0\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250427133137_394_64a971d7-c69c-4d79-b09f-22032fd78e7d.png?v=1785078983\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/a\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eAlpha 7CR Compact High Resolution Camera (Black - Body only)\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e- Stunning image quality from a compact, lightweight body\u003cbr\u003e- Full-Frame 61MP back-illuminated CMOS sensor\u003cbr\u003e- Advanced AI-driven autofocus and subject recognition\u003cbr\u003e- New 8x faster BIONZ XR processor\u003cbr\u003e- In-body crop and pixel shift multi shooting\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104541_172.jpg?v=1785450595\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e6.2k oversampled video, for stunning 4K imagery\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eFull-frame and Super 35mm formats can be selected for 4K movie recording. Full pixel readout in the Super 35mm mode without pixel binning makes it possible to condense approximately 2.6 times the amount of data required for 4K movies (QFHD: 3840 x 2160) into high-resolution, high-detail 4K with minimal moire and jaggies.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104551_747.jpg?v=1785450603\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eS-Cinetone makes it easy to create a cinematic look\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eSony's S-Cinetone picture profile provides the same colour science that delivers more faithful colour reproduction and skin tones throughout the highly regarded Cinema Line. S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin, plus soft colours and gorgeous highlights. This lets creators concentrate on shooting while achieving a cinematic look without the need for colour grading.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104558_908.jpg?v=1785450611\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eLog recording and LUT\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe a7CR features an S-Log3 gamma curve to maximise its 14+ stops of latitude. S-Gamut3 and S-Gamut3.Cine colour gamut settings are also provided for further post processing control, and user-selected LUTs (Look Up Table) can be applied to preview how processed footage will look.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104619_985.jpg?v=1785450619\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eFocus breathing compensation for consistent angle of view\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eBreathing compensation suppresses focus breathing (change in a lens's angle of view with changes in focus) when shooting movies. Sony's Clear Image Zoom technology is used to automatically maintain a consistent angle of view through focus changes with compatible lenses, for more stable images. Breathing metadata can also be used with the advanced breathing compensation capabilities of the latest Catalyst Browse\/Prepare software application during post production.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104627_162.jpg?v=1785450627\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eOutstanding image quality plus broad visual expression\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e16-bit RAW video can be output to an external recorder via an HDMI cable while recording XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K to internal card media. Proxy recording is also available. 10-bit 4:2:2 video can be recorded internally using Long GOP or Intra compression, for more natural gradations and greater editing freedom. An HLG (Hybrid Log Gamma) picture profile preset supports the BT.2020 colour space with 10-bit depth for smooth, natural gradations.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104635_089.jpg?v=1785450635\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eActive Mode image stabilisation supports handheld movie shooting\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eActive Mode provides a precision stabilisation unit, advanced gyro sensors, and a state-of-the-art optimised stabilisation algorithm for movie shooting. Camera shake is precisely detected, and the algorithm controls the optical stabilisation system for exceedingly smooth, stable movie footage. In addition, compatible lenses that include built-in image stabilisation sync with the body to provide highly effective control, stable framing and smooth handheld footage.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104644_289.jpg?v=1785450643\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTenacious Real-time Tracking\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe camera is equipped with AI-based Real-time Tracking that can be activated by specifying the subject and half-pressing the shutter button. The camera will then automatically track the subject, leaving the user free to concentrate on framing and composition. Subject recognition performance has been greatly improved, offering higher tracking reliability from the moment the function is initiated and making it more useful in a wider range of shooting situations.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104652_190.jpg?v=1785450650\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eWide, high-density AF reliably captures subjects\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe immense processing speed and power of the BIONZ XR engine and updated algorithms achieve notably improved AF performance. Up to 693 phase detection points cover approximately 79% of the image area in a high-density array, accurately acquiring focus even when the subject only occupies a small part of the frame. The a7CR includes both phase detection and contrast AF systems, with phase detection emphasised to ensure fast, stable focus acquisition even in single AF (AF-S) mode.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104700_485.jpg?v=1785450658\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eContinuous shooting at up to 8 fps with AF\/AE tracking\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eContinuous shooting with AF\/AE tracking is possible at up to 8 fps with the mechanical shutter, or 7 fps during silent shooting, capturing even momentary movements or expression changes in exquisite detail. The power of the BIONZ XR engine allows continuous shooting of approx. 320 JPEG images, letting you capture every vital moment. Even when shooting or cropping closer to APS-C, 26M resolution and high image quality are maintained, allowing continuous shooting of birds in flight with AF\/AE tracking, for example.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104708_725.jpg?v=1785450666\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eEasy, high-quality live streaming\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eConnected to a PC or smartphone via USB, the a7CR can function as a 4K (2160p) webcam. Large-aperture lenses, narrow depth of field, and bokeh can be used to create unique imagery. Advanced AF functions such as Eye AF can also be used to great advantage for online meetings and live streaming events.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104716_921.jpg?v=1785450674\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eExmor R image sensor\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe back-illuminated sensor's noise reduction, gapless on-chip lenses, anti-reflection optical coating, elimination of the optical low-pass filter that is usually positioned in front of the sensor and other original technologies deliver high resolution, high sensitivity, low noise, and wide dynamic range.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104726_418.jpg?v=1785450682\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eBIONZ XR image processing engine\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eWith up to eight times more processing power than previous types, the latest BIONZ XR image processing engine minimises processing latency while markedly boosting movie and still image processing power. The BIONZ XR image processing engine helps to deliver natural gradations, realistic colour, low noise, and generally superior image quality while fast, stress-free menu response is maintained regardless of the real-time processing load.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104737_891.jpg?v=1785450690\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eHigh sensitivity and high dynamic range with low noise\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eIn addition to delivering stunning 61.0-megapixel resolution, advanced sensor technologies from Sony allow sensitivity settings from ISO 100 to ISO 32000 for both stills and movies. Dynamic range at lower sensitivities is an impressively wide 15 stops so that smooth, realistic gradations are achieved from deep shadows to highlights.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104747_902.jpg?v=1785450697\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e \u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eConsistently accurate exposure and colour\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe latest processing engine and AE algorithm are capable of detecting the skin area in faces and controlling exposure accordingly when shooting stills and movies. Auto exposure is accurate even in backlit situations when the subject's face is dark, when the subject's face is over-illuminated in direct sunlight, or when the subject is not directly facing the camera.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104757_173.jpg?v=1785450705\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eAdvanced in-body optical 5-axis 7.0-step image stabilisation\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA high-precision image stabilisation unit, advanced gyro sensors, and optimised image stabilisation algorithms effectively detect and correct camera shake. 7.0-step in-body optical image stabilisation is a huge advantage for handheld shooting. The new stabilisation algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor's 61.0-megapixel resolution to bring out the finest subject details. [1] Yaw [2] Roll [3] Pitch\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104810_019.jpg?v=1785450713\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003ePixel Shift Multi Shooting uses the precision in-body image stabilisation system to capture multiple pixel-shifted images that are later composited on a PC to achieve overwhelming resolution in a single image. 16-image composites with approximately 240.8 million pixels (19008 x 12672 pixels) can be produced from data that is equivalent to approximately 963.2 million pixels.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104817_412.jpg?v=1785450721\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eFull-frame 4K 60\/50p recording\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe latest BIONZ XR processing engine and updated algorithms achieve notably improved movie image quality. The powerful processor enables 60\/50p frame rates, to capture motion fluidly and precisely, and increase post-production flexibility. In addition to focus support, the camera's advanced AI processing unit is also used to achieve accurate white balance, even in tricky situations where the subject is in shade.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104827_776.jpg?v=1785450729\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eCreative Look supports varied expression\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" to help creators fine-tune the mood of their stills or movies in-camera.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104854_285.jpg?v=1785450736\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e \u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eArtificial lighting flicker suppression\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eWhen shooting stills with the mechanical shutter, flicker from artificial light sources is automatically detected, and the timing of image capture is adjusted to minimise its effects. When shooting stills or movies under LED lighting using the silent electronic shutter, the Var. Shutter function reduces high-frequency flicker problems by allowing the shutter speed to be finely controlled.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104902_773.jpg?v=1785450744\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eSelectable RAW image sizes and quality\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eLossless RAW image compression provides efficiency with no loss in image quality, allowing more images to be shot in continuous bursts. Three image sizes (L\/M\/S) can be selected to suit the application. M and S sizes have the same numbers of pixels (26M\/15M) in full-frame and APS-C modes, allowing seamless switching while maintaining the same image resolution. A new \"Light\" image quality selection, with smaller file sizes for easy sharing, is provided for JPEG and HEIF images.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104908_002.jpg?v=1785450752\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eAI processing unit for advanced subject recognition\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe a7CR is equipped with an AI processing unit specifically designed for more accurate recognition of subjects and recognition of a wider range of subject types.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104917_652.jpg?v=1785450760\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eHuman recognition using pose tracking\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eEquipped with an AI processing unit, the a7CR uses skeletal information and pose estimation technology to recognise subject configuration and movement with high accuracy, allowing it to recognise the positions of not only the eyes but also the human body and head with even greater precision. This makes it possible to lock onto and track a subject facing away from the camera or with their face partly obscured by a helmet or sunglasses, for example.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104929_852.jpg?v=1785450767\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eReliable recognition of a wider range of subjects\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe AI processing unit supports recognition of many subject types. Animal recognition now recognises the eyes of some grazing and small animals as well as eyes, heads and bodies of dogs, cats and similar animals. Bird recognition now more easily pinpoints the eyes of various birds as well as heads and bodies. A new Animal\/Bird setting eliminates the need to switch. The whole or the end of Car\/Train and Airplane subjects, and the heads of Insect subjects, are recognised when those subjects are selected.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104938_300.jpg?v=1785450775\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eReal-time Tracking also supports focus during movie shooting\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eAI-based Real-time Tracking provides a dramatic improvement in Real-time Tracking performance, automatically recognising, tracking, and focusing on the eyes of a specified subject. A custom button assigned to [Tracking-On] or [Tracking-On Hold] can be used to temporarily track a selected subject regardless of the subject's position in the frame and the focus area setting.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225104957_025.jpg?v=1785450782\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eSupplied grip extension\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA supplied grip extension provides an even better hold for maximum comfort and minimum fatigue through long shooting sessions, even with heavy large-aperture or telephoto lenses. The grip extension does not interfere with battery replacement or tripod mounting. The grip extension can be left off for normal shooting, and then attached for improved handling when a large lens is to be used for an extended period of time.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225105003_551.jpg?v=1785450790\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eApprox. 2.36 million-dot XGA OLED viewfinder\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA 2.36 million-dot (approx.) XGA OLED electronic viewfinder with 0.70x magnification delivers high resolution and contrast. Viewfinder brightness is approximately the same as the a7R V for bright, clear, easy viewing. When shooting stills, the [Finder Frame Rate] can be set to [Standard (60 fps)] or [Fast (120 fps)] for a smooth viewfinder image with minimal motion blur.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225105007_527.jpg?v=1785450798\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eVari-angle and touch menu for greater shooting freedom\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe vari-angle LCD monitor allows for framing in any position or angle, regardless of whether you are shooting stills or movies. The menu and function menus can be operated by touch. Either long-pressing menu items or pressing the Delete key allows frequently-used functions and settings to be registered in My Menu, letting you efficiently call up those functions and settings that you use most often.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225105022_367.jpg?v=1785450806\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eDurable magnesium alloy chassis\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover and rear cover, ensuring that the camera operates reliably in hard-working professional environments.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/20250225105027_207.jpg?v=1785450814\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eEasy, stable transfers to smartphone\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eConnection stability when transferring images from the camera to the Creators' App mobile application on a smartphone has been greatly improved. Once started, transfers continue in the background even if the smartphone display sleeps or another application is launched. Workflow from shooting to sharing has been notably improved overall.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eStunning image quality from a compact, lightweight body\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe latest BIONZ XR image processing engine and class-leading full-frame image sensor deliver fine subject detail in a compact, lightweight body. With a 61.0 effective megapixel, back-illuminated Exmor R CMOS image sensor - adapted from our acclaimed a7R V - it delivers extraordinary resolution into new spaces.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Mount\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eE-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAspect Ratio\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e3:2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eNumber of Pixels (Effective)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eApprox. 62.5 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eNumber of Pixels (Total)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eApprox. 61.0 megapixels\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eSensor Type\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e35mm full frame (35.7 x 23.8 mm), Exmor R CMOS sensor\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAnti-Dust System\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMedia\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSlot for SD (UHS-I\/II compliant) memory card\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocus Type\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eFast Hybrid AF (phase-detection AF \/ contrast-detection AF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocus Point\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eStill images: Max. 693 points (phase-detection AF), Movies: Max. 693 points (phase-detection AF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocus Sensitivity Range\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eEV-4 to EV20 (ISO100 equivalent with F2.0 lens attached)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67051945001005,"sku":"ILCE7CR","price":4599.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/25862-1313155.jpg?v=1784344619","url":"https:\/\/kwtech.co.nz\/de\/products\/sony-alpha-a7cr-61mp-full-frame-mirrorless-e-mount-body-only-black","provider":"KW Tech","version":"1.0","type":"link"}