{"product_id":"canon-ef-50mm-f-1-4-usm-standard-lens","title":"Canon EF  50mm f\/1.4 USM Standard Lens","description":"\n    \u003cdiv style=\"font-family: 'Helvetica Neue', Arial, sans-serif; max-width: 800px; margin: 0 auto; padding: 20px;\"\u003e\n        \u003cdiv style=\"margin-top: 20px;\"\u003e\n            \u003cdiv class=\"kw-advanced-description\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n                                                - EF Mount Lens\u003cbr\u003e- Aperture Range: f\/1.4-22\u003cbr\u003e- Two High Refraction Lens Elements\u003cbr\u003e- Gaussian Optics Eliminate Astigmatism\u003cbr\u003e- Ultrasonic Autofocus Motor\u003cbr\u003e- Manual Focus Override\u003cbr\u003e- Infrared Index\u003cbr\u003e- Minimum Focus Distance: 17.8\"\u003cbr\u003e- Filter Thread Diameter: 58mm\u003cbr\u003e\u003cbr\u003eThis EF 50mm f\/1.4 USM Lens from Canon is a standard length lens featuring superb quality and portability. Its f\/1.4 maximum aperture makes it very effective in low light situations and able to provide shallow depth of field focus. Two high-refraction lens elements and new Gaussian optics eliminate astigmatism and suppress astigmatic difference. Its ultrasonic autofocus motor (USM) enables fast, smooth and silent autofocus action and full-time manual focus override allows for the precision of manual focus even in One Shot AF mode.\u003cbr\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:16px;font-weight:700;margin-top:24px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    ","brand":"Canon","offers":[{"title":"Default Title","offer_id":67113458073645,"sku":"EF5014U","price":702.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAACNP05014I__1.jpg?v=1784908704","url":"https:\/\/kwtech.co.nz\/products\/canon-ef-50mm-f-1-4-usm-standard-lens","provider":"KW Tech","version":"1.0","type":"link"}