{"product_id":"canon-rf-28-70mm-f-2-8-is-stm-lens","title":"Canon RF  28-70mm f\/2.8 IS STM Lens","description":"\n    \u003cdiv style=\"font-family: 'Helvetica Neue', Arial, sans-serif; max-width: 800px; margin: 0 auto; padding: 20px;\"\u003e\n        \u003cdiv style=\"margin-top: 20px;\"\u003e\n            \u003cdiv class=\"kw-advanced-description\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eThe Everyday Do-Everything Lens\u003c\/h3\u003e\n\u003cp\u003eBlending a fast aperture, compact size, and versatile wide-to-short telephoto zoom range, the Canon RF 28-70mm f\/2.8 IS USM Lens can be an everyday do-it-all lens for all types of content creators. The 28-70mm zoom range and fast f\/2.8 aperture make this lens well suited to everything from landscapes to portraits and everything in between. The lens also boasts L-series quality optics while keeping to a smaller form factor-and a relatively affordable price point for the performance and features.\u003c\/p\u003e\n\u003ch3\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913130928_568.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3\u003eFast and Small\u003c\/h3\u003e\n\u003cp\u003eThe RF 28-70mm differs from its L-series counterpart (the RF 24-70mm f\/2.8 L) by maintaining a much smaller and lighter form factor. It does this through an advanced optical design and a more conservative, but still very capable, 28mm wide-angle starting point. When not in use, the lens can collapse into itself, resulting in an even greater space savings in a bag or when slung over a shoulder.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913130944_589.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe relatively fast f\/2.8 constant maximum aperture allows this lens key advantages over similarly sized options that opt for a more conventional f\/4 aperture by enabling the creation of images with a shallower depth of field. Portraiture and low-light shooting will benefit from the more pleasing bokeh and increased light-gathering capabilities, respectively.\u003c\/p\u003e\n\u003ch3\u003eL-Series Quality Optics\u003c\/h3\u003e\n\u003cp\u003eCanon has placed the optical performance of the RF 28-70mm at the same level as their famed L-series lenses. This is no small feat, especially for a lens that also manages to maintain a relatively small form factor. The advanced optical design of the lens helps ensure detailed imagery is captured throughout the zoom range and even when shooting wide open.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913131000_187.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003cp\u003e- Two Ultra-low Dispersion (UD) elements are located at the front of the lens design, a configuration previously found only on L-series lenses, which correct chromatic aberration and reduce the weight of the front lens group.\u003cbr\u003e- Two glass-molded aspherical elements suppress aberrations and help maintain a compact overall lens size.\u003cbr\u003e- Super Spectra Coating (SSC) reduces backlit flaring and ghosting for maintained light transmission and high contrast in strong lighting condition.\u003c\/p\u003e\n\u003ch3\u003eFast Autofocus and Built-In Stabilization\u003c\/h3\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913131010_905.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of your lens' high-quality optics by using the RF 28-70mm's fast stepper (STM) autofocus system and Optical Image Stabilizer to ensure tack-sharp imagery. These two features will help lock onto your subjects and make sure that camera shake is controlled.\u003c\/p\u003e\n\u003cp\u003e- Stepper (STM) autofocus motor is fast and silent for optimal operation during both still and video capture.\u003cbr\u003e- Focus breathing is well controlled, resulting in smooth rack focuses during video recording.\u003cbr\u003e- Optical Image Stabilizer is rated for up to 5.5 stops on its own or up to 7.5 stops when used in coordination with a compatible camera's built-in stabilization system. This system will help reduce blur from camera shake when shooting handheld, even in dark shooting situations and with longer shutter speeds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913131026_955.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003ch3\u003eLightweight and Compact Design\u003c\/h3\u003e\n\u003cp\u003eKey to the RF 28-70mm's success is the physical construction. It is small, lightweight, and durable. A weather-sealed construction, like L-series glass, helps ensure this lens is capable of being used rain or shine. This makes it a reliable choice for photographers and videographers.\u003c\/p\u003e\n\u003cp\u003e- Collapsible design keeps lens size even more compact when not in use.\u003cbr\u003e- Customizable Control Ring and smooth manual focus ring allow for tactile operation of the lens.\u003cbr\u003e- Weather-sealed construction enables operation in less-than-ideal weather conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20240913131037_574.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:16px;font-weight:700;margin-top:24px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Aperture\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003ef\/2.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Aperture\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003ef\/22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Mount\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eCanon RF\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Format Coverage\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eFull-Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e75° to 34°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Focus Distance\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e9.4\" \/ 24 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Magnification\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.24x\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eOptical Design\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e15 Elements in 12 Groups\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eDiaphragm Blades\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e9, Rounded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocus Type\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eAutofocus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eImage Stabilization\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFilter Size\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e67 mm (Front)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eDimensions (ø x L)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e3 x 3.6\" \/ 76.5 x 92.2 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLength at Maximum Extension\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e5.5\" \/ 138.9 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eWeight\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e1.1 lb \/ 495 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n    ","brand":"Canon","offers":[{"title":"Default Title","offer_id":67112972615725,"sku":"RF28-7028IS","price":1967.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAACNP00287028__1.jpg?v=1784905180","url":"https:\/\/kwtech.co.nz\/products\/canon-rf-28-70mm-f-2-8-is-stm-lens","provider":"KW Tech","version":"1.0","type":"link"}