Samsung LS03HE 43" 4K The Frame Vision AI Smart TV

A timeless design, true to the essence of TV

Modern Frame Design with Built-in Solution. Timeless and minimal in form, The Frame blends smoothly into your interior and appears as beautiful as the art it displays. When paired with in-wall installation, The Frame's presence is elevated even further - creating a refined, flush look that enhances a calm, minimalist aesthetic.

Slim Fit Wall Mount - A flush fit to the wall

The Slim Fit Wall Mount brings The Frame near flush to the wall. Combined with the sleek profile of the TV, it helps create a refined gallery look in your home.*

*The distance between the wall and TV may vary depending on the wall type and installation method.

 

Installation Stoppers - Cable connection made quick and simple

Easily connect your devices to The Frame. Its Installation Stoppers extend from the back to create a secure gap between the TV and the wall, making it simple to plug in consoles, sound systems and more - hassle‑free.

Customisable Frame - Match your space with customisable bezels

The Frame's customisable bezels are designed to give your TV the look of a true picture frame. Being magnetic, they can be snapped on in seconds and help you easily personalise your TV. Choose from a selection for the set that matches your interior.*

*Customisable Frame sold separately. Supported Customisable Frame lineup may vary by country.

 

Height-adjustable Stand - Height that fits your space

With the Height Adjustable Stand, you can raise or lower The Frame to better align the screen with your eye level or create space for devices like a soundbar, giving you greater flexibility in how you set up your space.*

*Supports The Frame 43-85" models. Height Adjustable Stand is not supported on The Frame 32" model. The height adjustment range is 25 mm. Installation layout may vary depending on TV size and soundbar type. The image depicts The Frame 85" model.

 

Art Mode - TV when it's on. Art when it's off.

When powered off, The Frame switches into Art Mode, turning your screen into a window to the world's finest art. Enjoy a curated collection of over 370+ free pieces and more from renowned exhibitions in the comfort of your own home.*

*Requires Wi-Fi and login to Samsung Account. A subscription is required to enjoy all the art from the Art Store. Offers 30 pieces of artwork refreshed monthly through Art Store Streams and supports 70+ complimentary pieces of ambient content throughout the year.

 

Art Store Streams - Explore curated streaming art for free

Discover a world-class collection of streaming art from Samsung, available for free. Enjoy 30 handpicked artworks curated by professionals and thoughtfully themed to bring new inspiration to your screen each month.*

*Availability may vary by country. The time at which the 30 artwork are delivered each month may vary by region. The timing and frequency at which the artwork are delivered may vary by region. The number of free artwork delivered is subject to change without notice.

 

Samsung Art Store - A global art gallery at home

The Samsung Art Store offers over 3,000 high-quality masterpieces from renowned artists and institutions. Discover pieces that match your home settings and the mood you're in from ever-changing collections curated by Samsung's art experts.

Art Home - Where your artistic journey begins

Art Home helps you organise, browse and manage your favourite pieces on The Frame. You can create playlists, group artworks by theme and adjust how they appear, allowing you to create a truly personalised art experience.*

*Art Home UI may vary by region and is subject to change without notice. Though the curations are updated regularly, the updates for the selection of available artwork may vary. Studio Stand sold separately.

 

Brightness Sensor

The Frame's brightness sensor adjusts screen brightness and colour tone based on ambient light. As lighting in your room changes, the display adapts to keep your artworks' refined, polished look.*

*Brightness sensor performance may vary depending on the ambient brightness level.The sensor does not operate in an environment over 1000 lux.

 

Motion Sensor

The Frame automatically turns on to display your artwork when it detects movement - and powers off when you leave the room, conserving energy effortlessly.*

*Motion sensor gets activated after turning it on the setting and only operates in Art Mode. Motion sensor performance may vary depending on the light condition. Motion sensor not available in certain countries. (China, Thailand, Nepal, Ukraine)

 

Mat Canvas & My Photo

Exhibit your personal photos like art on The Frame's Matte Canvas. Transfer pictures from your smartphone or USB to your TV and shuffle between 5 different layouts and 16 color options in Art Mode. It's the perfect way to display all your best memories.*

*Wi-Fi, Bluetooth or other Internet connection, compatible Android or iOS device and SmartThings app required.

 

Glare Free with QLED - Exceptional picture quality, unrivaled art quality

The Frame's Glare Free with QLED display reduces reflections while keeping brightness and colour consistent. Delivering stunning picture quality and lifelike art presentation, it ensures every visual detail is preserved and displayed for you to admire.

Anti-Glare Technology - Less reflection, more definition

Don't let sunlight or reflections from nearby lamps interfere with your viewing experience. With Anti-Glare Technology, you can clearly see what's on screen, and appreciate the textured details of the art as they were meant to be. Enjoy the art as the art, the TV as the TV.*

*Based on testing standards set by UL, i.e., UGR<10 for reflection glare, UGR<22 for discomfort glare, UGR<34 for disability glare.

 

Pantone Validated - ArtfulColor

Meet fully authentic colour representation, validated by PANTONE. The Frame reproduces the rich and diverse colours you would see in gallery lighting, made to look realistic with the matte texture of the canvas.*

*Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference)

 

SolarCell Remote - Charge it with light

With a solar panel on its back, our Solar Cell Remote is charged by light - no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than
one.*

*To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).

 

Samsung Vision AI Companion - Ask your companion anything. Samsung Vision AI is here.

Samsung Vision AI Companion acts as a private guide for The Frame, helping you quickly find artworks that match your personal taste. By understanding on-screen context and style preferences, it curates art and inspiration with ease - making discovery faster, simpler and uniquely yours.*

*Feature available in certain regions and models only. Feature available on terrestrial, cable, and Samsung TV Plus. Available sources and channels may vary by region.
Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised.
Actor details are provided based on the metadata associated with the content you're watching.
This feature provides AI-created content. Accuracy not guaranteed. Please check results.
Requires certain Bluetooth remote, sold separately on some models.
To control SmartThings-enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).
Samsung Vision AI Companion will be available in New Zealand from late May.

 

Enjoy 7 years of new TV experiences*

*Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.