{"product_id":"sel24f28g-sony-alpha-sel24f28g-24mm-f2-8-g-fe-mount-ff-lens","title":"SEL24F28G - Sony Alpha SEL24F28G 24mm F2.8 G FE Mount FF Lens","description":"\u003cstyle\u003e.kw-desc ul{padding-left:20px;margin:0}.kw-desc li{margin-bottom:6px}\u003c\/style\u003e\n\u003cdiv class=\"kw-desc\" itemscope itemtype=\"http:\/\/schema.org\/Product\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;\"\u003e\n  \u003cmeta itemprop=\"brand\" content=\"Sony Alpha\"\u003e\n  \u003cmeta itemprop=\"sku\" content=\"SEL24F28G\"\u003e\n  \u003cdiv style=\"margin-bottom:20px;\"\u003e\n    \n    \u003ch2 itemprop=\"name\" style=\"font-size:22px;font-weight:700;color:#111;margin:0 0 12px 0;\"\u003eSEL24F28G - Sony Alpha SEL24F28G 24mm F2.8 G FE Mount FF Lens\u003c\/h2\u003e\n    \u003cdiv itemprop=\"description\"\u003e\n    \u003cdiv class=\"kw-advanced-pbtech\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n        \u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eCompact, superbly-built wide-angle prime lens\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThis wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere, it's ideal for wide-angle shots of views that catch the eye. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eCompact and precision 24mm F2.8 prime lens\u003c\/h3\u003e\n\u003cdiv\u003e\u003cdiv style=\"margin:24px 0;max-width:800px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;\"\u003e\u003ciframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/iABO50lj11o?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eA matching set of portable primes\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThis is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49mm filter diameter, compact design, and layout. They're compact enough to carry all three so you're ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.\u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125231_431.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eIntuitive, metal design and clear optics\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe metal (aluminium) finish of the lens body and hood, plus the engraved focal length and aperture markings emphasise a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125251_154.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realise stunning compactness and a weight of only 162g (5.8oz). The lens is ideal for shooting scenery or snaps, or movie shooting with a gimbal, or selfie shooting using the wide angle of view. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003cbr\u003ePortrait of woman taking photos outdoor\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125301_900.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eHigh corner-to-corner image quality from state-of-the-art optics\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eHigh image quality is realised by state-of-the-art optics using three aspherical elements and one ED (Extra-low Dispersion) glass element, delivering high resolution and suppressing colour fringing in all parts of the image. The aspherical elements compensate for various aberrations, delivering high resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field. The ED glass element suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125316_602.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eBeautiful natural bokeh\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125326_616.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eDouble linear motors for fast, precise and quiet AF\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximises camera body performance to capture vital moments in street snaps and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125334_068.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eExcellent close-up performance\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA minimum focus distance of 24cm (0.79ft) (AF)\/18cm (0.59ft) (MF) provides excellent close-up performance. Close-up shooting lets the subject stand out against a blurred background. With a wide 24mm angle of view, the lens is also ideal for selfie shooting with a gimbal or grip attached.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125344_146.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eHigh operability and reliability in a compact design\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminium) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust and moisture resistant1, providing reliability in harsh outdoor shooting environments.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203125351_099.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eAdvantages of Sony's lenses for video shooting\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Mount\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSony E-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFormat\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eFull-Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocal Length (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003e35mm Equivalent Focal Length (APS-C) (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e36\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Construction (Groups - Elements)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e7 - 8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View (APS-C)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e84°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e2.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eNumber of Aperture Blade\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e7\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCircular Aperture\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Focus Distance (m)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.24\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Magnification Ratio (x)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.13\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFilter Diameter (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e49 (Front)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eDimensions (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e68 (Diameter) x 45 (Length)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eWeight\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eApprox. 162g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \n\u003cdiv style=\"margin: 24px 0; padding: 14px 18px; background: #f0f7ff; border-left: 4px solid #0070f3; border-radius: 4px;\"\u003e\n  \u003cstrong style=\"color: #0070f3;\"\u003e🚚 7-Day Returns Policy\u003c\/strong\u003e\n  \u003cp style=\"margin: 6px 0 0; color: #333; font-size: 14px;\"\u003e\n    Not happy? Return within \u003cstrong\u003e7 days\u003c\/strong\u003e of delivery for a full refund or exchange.\n    Items must be unused and in original packaging.\n    Contact \u003ca href=\"mailto:contact@kwtech.co.nz\" style=\"color:#0070f3;\"\u003econtact@kwtech.co.nz\u003c\/a\u003e to arrange.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67018389487661,"sku":"SEL24F28G","price":946.3,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAASNY6262.jpg?v=1783812113","url":"https:\/\/kwtech.co.nz\/products\/sel24f28g-sony-alpha-sel24f28g-24mm-f2-8-g-fe-mount-ff-lens","provider":"KW Tech","version":"1.0","type":"link"}