{"product_id":"sel50f14gm-sony-alpha-sel50f14gm-50mm-f1-4-g-master-fe-mount","title":"SEL50F14GM - Sony Alpha SEL50F14GM 50mm F1.4 G Master FE Mount","description":"\u003cstyle\u003e.kw-desc ul{padding-left:20px;margin:0}.kw-desc li{margin-bottom:6px}\u003c\/style\u003e\n\u003cdiv class=\"kw-desc\" itemscope itemtype=\"http:\/\/schema.org\/Product\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;\"\u003e\n  \u003cmeta itemprop=\"brand\" content=\"Sony Alpha\"\u003e\n  \u003cmeta itemprop=\"sku\" content=\"SEL50F14GM\"\u003e\n  \u003cdiv style=\"margin-bottom:20px;\"\u003e\n    \n    \u003ch2 itemprop=\"name\" style=\"font-size:22px;font-weight:700;color:#111;margin:0 0 12px 0;\"\u003eSEL50F14GM - Sony Alpha SEL50F14GM 50mm F1.4 G Master FE Mount\u003c\/h2\u003e\n    \u003cdiv itemprop=\"description\"\u003e\n    \u003cdiv class=\"kw-advanced-pbtech\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n        \u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e\u003cstrong\u003e\u003cfont size=\"4\"\u003e\u003ca href=\"https:\/\/cloud.marketing.sony.co.nz\/dicashback\/\"\u003e\u003cimg alt=\"fujifilm\" border=\"0\" src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20260506115959_360.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/a\u003e\u003c\/font\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eLightweight and compact\u003c\/h3\u003e\n\u003ch4\u003e50mm F1.4 G Master™ prime\u003c\/h4\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eSony's latest lens technology delivers extraordinary resolution and bokeh in a compact, lightweight lens. Extraordinary AF, smooth operability, and rugged reliability add the finishing touches to this innovative large-aperture standard prime lens.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eDiscover our latest 50mm F1.4 G Master prime\u003c\/h3\u003e\n\u003cdiv\u003e\u003cdiv style=\"margin:24px 0;max-width:800px;\"\u003e\u003cdiv style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:8px;\"\u003e\u003ciframe allowfullscreen=\"allowfullscreen\" frameborder=\"0\" referrerpolicy=\"strict-origin-when-cross-origin\" src=\"https:\/\/www.youtube.com\/embed\/_74GDQxboMA?rel=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151040_961.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eBreathtaking G Master quality right out to the image edges\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151050_600.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eInnovative optics and an F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eInnovative optics and an F1.4 maximum aperture combine to deliver magnificent bokeh. Deep, creamy background and foreground bokeh at F1.4 are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that effectively prevent onion-ring bokeh, and careful optimisation of spherical aberration during design and manufacture.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151056_886.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eA lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens that is only 80.6 mm in outer diameter and 96.0 mm in length while weighing just 516 grams (18.3 oz.). A unique blend of mobility and low-light performance make it an ideal choice for everything from portraits to snapshots.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151102_567.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe lens's focus group is driven by our high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimised for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates. \u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151108_719.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eIntuitive operation gets the creator's vision across\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eLinear Response MF provides manual focusing response that rivals mechanical lenses, and is more than responsive enough to produce smooth rack focus for movies. An iris lock switch can be locked so that the aperture ring can be fixed at the \"A\" position to prevent unwanted changes, or manually set from F1.4 to F16. Customisable two focus hold buttons and an AF\/MF focus mode switch provide extra shooting versatility.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20250203151115_808.png\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eOutstanding reliability for any environment and application\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that do become attached to the lens surface. A dust and moisture resistant design1 provides extra reliability for outdoor use in challenging conditions.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Mount\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSony E-Mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFormat\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e35mm Full Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocal Length (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003e35mm Equivalent Focal Length (APS-C)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e75mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Construction (Groups - Elements)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e11 - 14\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View (APS-C)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e32°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View (35mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e47°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e1.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e16\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eNumber of Aperture Blade\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCircular Aperture\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Focus Distance (m)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.41 (AF), 0.38 (MF)m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Magnification Ratio (x)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.16 (AF), 0.18 (MF)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFilter Diameter (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e67\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eImage Stabilization\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003ebody-integrated\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eDimensions (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eApprox. 80.6 (Diameter) x 96 (Length)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eWeight\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eApprox. 516g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \n\u003cdiv style=\"margin: 24px 0; padding: 14px 18px; background: #f0f7ff; border-left: 4px solid #0070f3; border-radius: 4px;\"\u003e\n  \u003cstrong style=\"color: #0070f3;\"\u003e🚚 7-Day Returns Policy\u003c\/strong\u003e\n  \u003cp style=\"margin: 6px 0 0; color: #333; font-size: 14px;\"\u003e\n    Not happy? Return within \u003cstrong\u003e7 days\u003c\/strong\u003e of delivery for a full refund or exchange.\n    Items must be unused and in original packaging.\n    Contact \u003ca href=\"mailto:contact@kwtech.co.nz\" style=\"color:#0070f3;\"\u003econtact@kwtech.co.nz\u003c\/a\u003e to arrange.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67018954473517,"sku":"SEL50F14GM","price":2591.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAASNY6284.jpg?v=1783829493","url":"https:\/\/kwtech.co.nz\/products\/sel50f14gm-sony-alpha-sel50f14gm-50mm-f1-4-g-master-fe-mount","provider":"KW Tech","version":"1.0","type":"link"}