{"product_id":"sel85f18-sony-alpha-sel85f18-85mm-f1-8-ff-fe-mount-lens","title":"SEL85F18 - Sony Alpha SEL85F18 85mm F1.8 FF FE Mount Lens","description":"\u003cstyle\u003e.kw-desc ul{padding-left:20px;margin:0}.kw-desc li{margin-bottom:6px}\u003c\/style\u003e\n\u003cdiv class=\"kw-desc\" itemscope itemtype=\"http:\/\/schema.org\/Product\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;\"\u003e\n  \u003cmeta itemprop=\"brand\" content=\"Sony Alpha\"\u003e\n  \u003cmeta itemprop=\"sku\" content=\"SEL85F18\"\u003e\n  \u003cdiv style=\"margin-bottom:20px;\"\u003e\n    \n    \u003ch2 itemprop=\"name\" style=\"font-size:22px;font-weight:700;color:#111;margin:0 0 12px 0;\"\u003eSEL85F18 - Sony Alpha SEL85F18 85mm F1.8 FF FE Mount Lens\u003c\/h2\u003e\n    \u003cdiv itemprop=\"description\"\u003e\n    \u003cdiv class=\"kw-advanced-pbtech\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n        \u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThere's nothing like the sharpness and smooth bokeh of a well-designed mid-range telephoto prime lens for portraiture, and the SEL85F18 is a standout choice.\u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e-E-mount Full Frame format\u003cbr\u003e-Mid-telephoto prime\u003cbr\u003e-Great portability for everyday shooting\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eHIGH CORNER-TO-CORNER RESOLUTION\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eThis compact, easy-to-handle lens offers fine prime lens performance with high corner-to-corner resolution. A precision optical design includes one ED (Extra-low Dispersion) glass element to effectively minimise chromatic aberration, while spherical aberration is tightly controlled for high overall sharpness with smooth bokeh when required.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eBEAUTIFUL BOKEH ENHANCES PORTRAITS\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eSpherical aberration is carefully optimised to achieve the best possible balance between resolution and smooth, natural bokeh that can provide a perfect backdrop for a wide range of subjects, while a 9-blade circular aperture contributes to beautiful bokeh highlights. 85mm is often a photographer's first choice for people and portraits.\u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20210527162318_551.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e \u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eQUIET, PRECISE FOCUS DRIVE\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA double linear motor actuator system directly drives the lens's focus mechanism without noisy intervening gears, for precision positioning and quiet operation that are great for movies as well as stills.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eMOBILE AND MANAGEABLE FOR ACTIVE SHOOTING\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA compact, lightweight design that is ideally matched to the a7 series offers a great blend of portability and high image quality for portraits, events, and more. Even though the SEL85F18 features and advanced optical design add up to impressive overall performance, its 371-gram (13.1 oz.) weight makes it a great choice for active, on-the-go shooting.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20210527162413_463.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e \u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eQUALITY BUILD, VERSATILE FEATURES\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA customisable focus hold button can be assigned to other functions such as Eye AF, for example, while a wide, responsive focus ring offers improved manual focus comfort and precision. A dust and moisture resistant design plus other refinements add up to outstanding quality and photographic versatility.\u003c\/p\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eRELIABLE IN CHALLENGING CONDITIONS\u003c\/h3\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA sealed dust and moisture resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e\u003cimg src=\"https:\/\/www.pbtech.co.nz\/fileslib\/_20210527162344_873.jpg\" style=\"max-width: 100%; height: auto; display: block; margin: 16px auto; border-radius: 6px;\"\u003e\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMOUNT\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eE-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFORMAT\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eFull Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eBEST FOR\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eNightscapes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFILTER DIAMETER\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e67\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMOUNT\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eE-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMAXIMUM MAGNIFICATION RATIO\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.13\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFORMAT\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eFull Frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eIN THE BOX ACCESSORIES\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eHood (model): ALC-SH150, Lens front cap: ALC-F67S, Lens rear cap: ALC-R1EM\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCARTON WIDTH (CM)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e29.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCARTON HEIGHT (CM)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e16.00\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCARTON WEIGHT (KG)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e3.87\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \n\u003cdiv style=\"margin: 24px 0; padding: 14px 18px; background: #f0f7ff; border-left: 4px solid #0070f3; border-radius: 4px;\"\u003e\n  \u003cstrong style=\"color: #0070f3;\"\u003e🚚 7-Day Returns Policy\u003c\/strong\u003e\n  \u003cp style=\"margin: 6px 0 0; color: #333; font-size: 14px;\"\u003e\n    Not happy? Return within \u003cstrong\u003e7 days\u003c\/strong\u003e of delivery for a full refund or exchange.\n    Items must be unused and in original packaging.\n    Contact \u003ca href=\"mailto:contact@kwtech.co.nz\" style=\"color:#0070f3;\"\u003econtact@kwtech.co.nz\u003c\/a\u003e to arrange.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67018240950317,"sku":"SEL85F18","price":846.58,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAASNY6289.jpg?v=1783808800","url":"https:\/\/kwtech.co.nz\/products\/sel85f18-sony-alpha-sel85f18-85mm-f1-8-ff-fe-mount-lens","provider":"KW Tech","version":"1.0","type":"link"}