SM85HX-P

- Virtual 3D Display
- UltraThin Design
- AI Studio

Key features at a glance

Deliver immersive realism through display innovation

Virtual 3D Display

Powered by Samsung's patented 3D plate technology, this display goes beyond your 2D content-bringing it to life in 3D, face-to-face with your audience. Vivid details feel almost within reach, making every moment unforgettable.

Turn images into immersive spatial videos instantly with AI

AI Studio

AI Studio simplifies 3D video creation; just upload images and write a prompt to generate video content. Embedded within Samsung VXT, this AI-powered tool converts images into dynamic, 3D style visuals designed for Spatial Signage, helping businesses create engaging content quickly while reducing production complexity. (2)

Bold visuals, effortless fit

UltraThin Design

Delivering 3D visuals in a 52mm slim profile, this display offers the same installation ease as standard signage-lightweight, space-efficient, and ready for various environment.

View lifelike shades of colour in powerful 4K

Quantum Processor

Samsung's industry-leading video processing technology enhances every piece of content for clarity and consistency. Intelligent UHD upscaling technology, powered by Samsung's Quantum Processor, elevates lower-resolution video to UHD, providing a professional picture quality.(3)

Maintain visibility under challenging lighting

Anti-glare

Designed with an Anti-glare panel and optimised haze level, the display reduces reflections from indoor lighting and sunlight. In bright retail spaces or open offices, your content stays clear and easy to see.

Change the way your display is managed

Samsung VXT

The cloud-based Samsung VXT brings together content management and remote device management capabilities. Remotely manage hardware settings and troubleshoot issues while creating and deploying content effortlessly with no previous training needed.(4)

Empower your business with smart control

SmartThings Pro

SmartThings Pro brings IoT connectivity into Samsung's digital signage, enabling seamless integration with other smart devices across business environments. From lighting and appliances to building systems, the signage becomes part of a connected ecosystem-controlled, monitored, and automated through a single platform. (5)

(1) * These visual assets were AI-generated and edited for illustrative purposes.
(2) * AI Studio app must be purchased separately.* VXT must be purchased separately and the feature's availability may vary by region.
(3) * Viewing experience may vary according to types of content and format.
(4) * VXT must be purchased separately and the feature's availability may vary by region.* Actual UI may differ and is subject to change without notice.
(5) * SmartThings Pro must be purchased separately and the feature's availability may vary by region.* Actual UI may differ and is subject to change without notice.