{"product_id":"sony-alpha-sel10028gm-fe-100mm-f2-8-macro-gm-oss-e-mount-lens","title":"Sony Alpha SEL10028GM FE 100mm F2.8 Macro GM OSS E Mount Lens","description":"\u003cdiv class=\"kw-advanced-description\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eUp to 1.4x magnification, superb control\u003c\/h3\u003e\n\u003cp\u003eThe first G Master™ macro lens offers up to 1.4x magnification, or up to 2.8x magnification with an optional teleconverter. G Master resolution and bokeh contribute to impressive macro captures. Advanced stabilisation and macro-optimised operability deliver unprecedented control for stills and movies where focus is critical.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eExtreme macro with more than a 1:1 ratio\u003c\/h3\u003e\n\u003cp\u003eUp to 1.4x magnification and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with more than a 1:1 magnification ratio makes it possible to capture details and textures that are barely invisible to the naked eye in creative new ways.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e2.8x magnification with a teleconverter\u003c\/h3\u003e\n\u003cp\u003eTeleconverter support enables up to 2.8x magnification that can reveal new dimensions of detail and texture while providing ample working distance that not only makes it possible to shoot impressive macro captures of subjects that can't be approached closely, but also allows extra space for effective lighting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eExquisite G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eAn F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) glass elements, and an 11-blade aperture unit all help to create gorgeous G Master bokeh that has minimal colouration. Refined bokeh contributes to beautiful, impressively dimensional imagery.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eBreathtaking G Master resolution\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements and two ED (Extra-low Dispersion) glass elements suppress chromatic and other aberration for superior resolution right out to the image edges. Floating focus minimises aberration variations for superb resolution at close focus. Nano AR Coating II controls flare and ghosting for excellent contrast and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eEffective stabilisation for macro shooting\u003c\/h3\u003e\n\u003cp\u003eAdvanced optical image stabilisation is optimised for macro shooting where sharpness is critical, and a new control system achieves improved angle, shift, and depth control for precise handheld stabilisation. Compatible α bodies additionally enable lens-body communication that enhances stabilisation for both stills and movies (Active Mode).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eReliable AF keeps the creativity flowing\u003c\/h3\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF over a wide range in AF-S mode. Tracking is fast too, making it easier to shooting active macro subjects. This system easily keeps up with the 120 fps maximum speed of the α9 III. Focus drive is quiet too, making it ideal for movie shooting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eCritical focus for eye-opening macro\u003c\/h3\u003e\n\u003cp\u003ePrecise focus is essential when shooting with a narrow depth of field, and this remarkable lens ensures that it is easy to achieve. After following a moving subject in AF-C mode, the MF mode can be quickly selected via the AF\/MF switch and used with focus magnification to refine and finalise focus.\u003c\/p\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003ch3\u003eQuick, easy focus adjustment\u003c\/h3\u003e\n\u003cp\u003eIf focus is on the wrong subject, it can be returned to the intended subject simply by rotating the focus ring in the lens's DMF mode. Sliding the focus ring back and forth switches between the AF\/MF and FULL MF modes, with the latter providing distance and magnification scales that are ideal for macro shooting.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eNatural linear manual focus response\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise. Linear Response MF also enables smooth, accurate manual focus shifts when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eCustomisable focus hold buttons\u003c\/h3\u003e\n\u003cp\u003eWhen using AF, pressing a focus hold button maintains focus at the current setting for as long as the button is held. The focus hold buttons can be assigned different functions for different situations. Focus magnification can be assigned to the focus hold buttons, for example, so that it can be quickly activated for precise focus confirmation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eRobust and reliable in the field\u003c\/h3\u003e\n\u003cp\u003eButtons and switches sealed with silicone gaskets, a rubber ring that seals the lens mount, and other measures prevent the incursion of dust and moisture even in challenging outdoor conditions. The front element features a fluorine coating that repels contaminants and makes the lens easier to clean.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eNote\u003c\/h3\u003e\n\u003cp\u003e1 With interchangeable-lens digital camera incorporating APS-C type image sensors.\u003cbr\u003e2 As of the September 2025 product announcement.\u003cbr\u003e3 SEL20TC and SEL14TC teleconverters supported. Maximum magnification with SEL20TC is 2.8x.\u003cbr\u003e4 Stills only.\u003cbr\u003e5 Refer to Sony's support web page for camera compatibility information. Stabilisation effect may vary according to the lens used.\u003cbr\u003e6 Sony tests. Compared to the FE 90mm F2.8 Macro G OSS.\u003cbr\u003e7 Maximum burst speed may vary depending on shooting conditions and lens\/body settings.\u003cbr\u003e8 Not guaranteed to be 100% dust and moisture proof.\u003cbr\u003e9 Actual colour and dimension may differ from the screen image.\u003cbr\u003e10 Colours \u0026amp; features of the product shown may differ by model and country.\u003cbr\u003e11 Services availability depends on region. A part or whole of software\/services installed into or accessible through the product may be changed, discontinued, removed, suspended, or terminated without notice.\u003cbr\u003e12 Features and specifications are subject to change without prior notice.\u003cbr\u003e13 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Sony Group Corporation and its subsidiaries is under license.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:16px;font-weight:700;margin-top:24px;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMount\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSony E-mount\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFormat\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e35mm full frame\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocal-Length (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e100\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFocal Length (35mm) (APS-C)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e150\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eLens Groups \/ Elements\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e13-17\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View (35mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e24°\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAngle of View (APS-C)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e16°1\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e2.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Aperture (F)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e22\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eAperture Blades\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e11\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eCircular Aperture\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMinimum Focus Distance\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e0.26 m (0.86 ft)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eMaximum Magnification ratio (x)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e1.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eFilter Diameter (mm)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e67\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eImage stabilization (SteadyShot)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eOptical SteadyShot™\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eTeleconverter compatibility (x1.4)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSEL14TC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eTeleconverter compatibility (x2.0)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eSEL20TC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eHood Type\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003eRound shape, bayonet type\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eDimensions (D x L)\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e81.4 x 147.9 mm (3-1\/4 x 5-7\/8 in.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth style=\"border:1px solid #ddd;padding:9px 14px;background:#f8f8f8;width:35%;font-weight:600;text-align:left;\"\u003eWeight\u003c\/th\u003e\n\u003ctd style=\"border:1px solid #ddd;padding:9px 14px;\"\u003e646 g (22.8 oz.)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67118827896877,"sku":"SEL100M28GM","price":3299.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/31799-5473510031610.jpg?v=1784995822","url":"https:\/\/kwtech.co.nz\/products\/sony-alpha-sel10028gm-fe-100mm-f2-8-macro-gm-oss-e-mount-lens","provider":"KW Tech","version":"1.0","type":"link"}