{"product_id":"sony-alpha-sel50f18f-sony-sel50f18f-fe-mount-ff-lens-50mm-f1-8","title":"Sony Alpha SEL50F18F - Sony SEL50F18F FE Mount FF Lens 50mm F1.8","description":"\u003cstyle\u003e.kw-desc ul{padding-left:20px;margin:0}.kw-desc li{margin-bottom:6px}\u003c\/style\u003e\n\u003cdiv class=\"kw-desc\" itemscope itemtype=\"http:\/\/schema.org\/Product\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;\"\u003e\n  \u003cmeta itemprop=\"brand\" content=\"Sony Alpha\"\u003e\n  \u003cmeta itemprop=\"sku\" content=\"SEL50F18F\"\u003e\n  \u003cdiv style=\"margin-bottom:20px;\"\u003e\n    \n    \u003ch2 itemprop=\"name\" style=\"font-size:22px;font-weight:700;color:#111;margin:0 0 12px 0;\"\u003eSony Alpha SEL50F18F - Sony SEL50F18F FE Mount FF Lens 50mm F1.8\u003c\/h2\u003e\n    \u003cdiv itemprop=\"description\"\u003e\n    \u003cdiv class=\"kw-advanced-pbtech\" style=\"font-family:'Helvetica Neue',Arial,sans-serif;color:#333;line-height:1.7;max-width:860px;margin:0 auto;\"\u003e\n        \u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eFeatures\u003c\/h2\u003e\n\u003cdiv data-block=\"features\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003eA simple, bright, and lightweight normal prime, the FE 50mm f\/1.8 from Sony is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. \u003c\/p\u003e\n\u003cp style=\"margin-bottom:16px;font-size:15px;line-height:1.6;color:#444;\"\u003e- E-Mount Lens\/Full-Frame Format\u003cbr\u003e- Aperture Range: f\/1.8 to f\/22\u003cbr\u003e- One Aspherical Element\u003cbr\u003e- Double-Gauss Optical Design\u003cbr\u003e- DC Autofocus Motor\u003cbr\u003e- Rounded Seven-Blade Diaphragm\u003cbr\u003e\u003cbr\u003eAdditionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003cbr\u003e\u003cbr\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003cbr\u003e\u003cbr\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003cbr\u003e\u003cbr\u003e- One aspherical element minimizes spherical aberrations for improved clarity and sharpness.\u003cbr\u003e- Double-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003cbr\u003e- DC actuator offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003cbr\u003e- Metal bayonet offers increased durability and a solid feel when mounting the lens.\u003cbr\u003e- Rounded seven-blade diaphragm contributes to a pleasing bokeh quality.\u003c\/p\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003ch2 style=\"font-size:22px;font-weight:700;color:#111;margin:24px 0 12px 0;border-bottom:2px solid #eaeaea;padding-bottom:8px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003cdiv data-block=\"specifications\" data-scroll-amount=\"100\" data-scroll-top=\"true\" data-trigger-css=\"d-xl-none\"\u003e\n\u003cdiv\u003e\n\u003ch3 style=\"font-size:18px;font-weight:600;color:#222;margin:20px 0 10px 0;\"\u003eTechnical Specifications\u003c\/h3\u003e\n\u003ctable style=\"border-collapse:collapse;width:100%;font-size:14px;margin-top:8px;\"\u003e\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \n  \n\u003cdiv style=\"margin: 24px 0; padding: 14px 18px; background: #f0f7ff; border-left: 4px solid #0070f3; border-radius: 4px;\"\u003e\n  \u003cstrong style=\"color: #0070f3;\"\u003e🚚 7-Day Returns Policy\u003c\/strong\u003e\n  \u003cp style=\"margin: 6px 0 0; color: #333; font-size: 14px;\"\u003e\n    Not happy? Return within \u003cstrong\u003e7 days\u003c\/strong\u003e of delivery for a full refund or exchange.\n    Items must be unused and in original packaging.\n    Contact \u003ca href=\"mailto:contact@kwtech.co.nz\" style=\"color:#0070f3;\"\u003econtact@kwtech.co.nz\u003c\/a\u003e to arrange.\n  \u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Sony Alpha","offers":[{"title":"Default Title","offer_id":67017427124269,"sku":"SEL50F18F","price":447.72,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/5088\/2861\/files\/CAASNY721076.jpg?v=1783788828","url":"https:\/\/kwtech.co.nz\/products\/sony-alpha-sel50f18f-sony-sel50f18f-fe-mount-ff-lens-50mm-f1-8","provider":"KW Tech","version":"1.0","type":"link"}